Every year, Harlem Shake allows our customers to decide who will be the new face of Harlem Shake through a yearly competition. In 2016 we started including men as well as women. Customers vote in-store to decide their favorite.
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The winner receives FAME: their face on our Wall of Fame, Representing us in the African American Day Float, FORTUNE: a generous cash prize to both the winner and their favorite Harlem charity, and FEAST: a year of FREE burgers!

The requirements are simple: Be a Harlem resident. Be between 18 and 98. And be yourself!